Natural Form was created out of a passion to minimize our impact on the environment through the use of carefully selected products.

We offer quality environmentally friendly products for baby, child, mother and the home – we won’t offer anything we don’t believe in, that’s our promise.

Our product range is designed to give you some luxury and pleasure without compromising the environment or your health. Did you know that organic alternatives in the laundry, for instance, can reduce dermatitis, eczema and asthma caused by toxic chemicals?

Because we care about you, your family and the environment we all live in, it was a deliberate decision to use products that:

• Offer superior quality
• Do not include harmful chemicals and additives
• Are from reputable sources
• Come as concentrates wherever possible
• Have been personally tested by us and a circle of trusted friends.

As much as we care for the environment, we also understand that families can only afford so much, so we ensure you get value for your money at Natural Form. Many of our products are concentrated so you don’t need to use very much and they will last and last, saving you money and time.

Who’s behind natural form?

My name is Justine Whitfied and I was inspired to start Natural Form in 2006 after a frustrating search for quality, chemical free products I could afford.

I am a Mum of a toddler and a pre-schooler, and it is important to me to protect my children’s skin from harsh chemicals – did you know that the body absorbs chemicals and toxins through the skin? That scares me!

When I’m not busy with my children or Natural Form, I am studying reflexology (foot massage therapy) at Nature Care College. Again, the ability to help people without damaging the environment or their health is very important to me.

It is my greatest dream that we all use products that are healthy for us and our environment, so I would love to hear from you with your suggestions for new products, suppliers and improvements so that Natural Form can evolve to meet your needs whilst respecting our environment.